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NATIONALIST AND SWADESHI COMMERCIAL TRADITION: A STUDY OF CONNECTIVITY IN BAZAR STYLE MARKETING

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Product Description

Published by the ZENITH: The International Journal for multidisciplinary research in March 2012 Vol 2 , the research work analysis contemporary marketing in an historical prospective. Here the marketing communication methodologies of the Swadeshi period is described and linked to modern marketing methods and links India’s commercial traditions to modern management principles.